The firm of Clifford’s began life in Middlesex in 1874, when patriarch William began selling milk from his two cattle door-to-door in Hounslow. This was in the days when milk was carried in pails on a yoke across the seller’s shoulders.
By 1907 William had a herd of seventy cows, a farm and a number of horse-drawn milk carts. The business expanded still further between the wars and began to use dairy herds in Berkshire. Eventually the company’s offices were moved to Bracknell in 1947, and there they stayed until Unigate bought the firm in 1993 and moved operations elsewhere.
Clifford’s part in Berkshire’s history was thus a small one but a central point of childhood for a couple of generations.

Description: White body; red chassis; brown seat; red cab roof; gold 12 spoke wheels; plain black tyres; fuel pipes in gold; 'Clifford's Dairies' in red on both sides of tank and on roof fascia; logo on both sides of the cab and on rear of tank; number '131' in blue below windscreen frame; 'telephone: Abington 553519' in blue on both cab doors.

Variations: Seats can be brown or black.

Notes: This model is packaged in a maroon J-type window box.